Podcast campaigns at scale
Ad campaign creation and management for large podcast publishers.
Overview
ART19 is Amazon Music's enterprise podcast publishing and advertising platform, used by publishers like Wondery, NPR, and The New York Times. I led the end-to-end redesign of how campaigns are created and managed — rebuilding the underlying workflows and refreshing the visual surface.
The goal was to let large publishers plan, categorize, and manage campaigns at scale across many series and feeds — through a clearer taxonomy and tagging model, and bulk workflows built for high-volume operations.
Bulk management at scale
For publishers running dozens of campaigns at once, single-record editing was the bottleneck. I introduced bulk workflows — select, categorize, and update many campaigns in one pass — so high-volume operations stopped being a per-campaign chore.
A visual refresh
Alongside the structural rework, the platform got a visual refresh — a cleaner, more legible surface for dense operational data.
Reducing campaign creation time by nearly 50%
Rethinking how campaigns are created and managed sped up the core workflow for large publishers and pulled a whole category of questions off the internal support queue.
−50%
Campaign creation time
−60%
Internal support requests